Interesting PR Techniques

Auntie Anne's Pretzels:
http://www.pretzelperfect.com/11736_QT.htm
"Picky Pretzel People Pick Pretzel Perfect Pretzels"...based on speed, clarity and pretzel passion, kids ages 6-12 were able to enter Auntie Anne's tongue twister challenge in June 2006. The National Pretzel Perfect Tongue Twisting Champion received a $2,500 educational scholarship, a $500 shopping spree, and a year's supply of Auntie Anne's pretzels.
www.pretzelperfect.com

Hyundai Hope of Wheels:
Hyundai joined the fight against pediatric cancer in 1998, but in 2004 their message went mobile. Traveling across the country covered with colorful handprints of pediatric cancer patients, the white Hyundai SUV has spread awarness as a symbol of hope for children fighting cancer.
www.hopeonwheels.com

Pizza Hut:
The more you read, the better you get...Pizza Hut is sponsoring National Reading Incentive Programs for schools and students in preschool through 6th grade. The first place winner receives $10,000 for thier school's library, a Barnes and Noble gift card and a school-wide pizza party.
www.bookitprogram.com

New Blogger

This is my first time blogging and my first entry ever! I am taking an Advanced Communications course at SMU that will hopefully make blogging a little less foreign. I am hoping to discover the impact blogging has made on the communications industry and learn how I can eventually incorporate this new communication strategy into a job in PR.

Please feel free to comment on any upcoming pieces. I would love to answer questions or hear any suggestions...come back and visit!