Edelman began a study in 2004 measuring the various communications channels used in organizations. Since the first "New Frontiers in Employee Communications" in 2004, the number of blogs globally has doubled more than three times and the number of podcasts on the Internet has outnumbered the amount of radio stations worldwide.

In Edelman's "New Frontiers in Employee Communications" 2006, the company further examines the changes in media, new technologies that organizations are adopting and the future of communications.

The report reveals three specific elements: "Despite increased awareness of new media technologies, companies are hesitant to adopt them for internal communications; Organizations should consider a mix of channels depending on their communications goals; and communicators misunderstand the obstacles to implementation of new media technologies in organizations."

To find out more please visit Edelman's "New Frontiers in Employee Communications" 2006 report at http://www.edelman.com/image/insights/content/NewFrontiers2006_Finalpaper.pdf